Download Bukti Potong
| Nama |
|---|
| NIP |
|---|
| NPWP |
|---|
| Alamat |
|---|
| Tahun |
|---|
The objective of this research is wants to know factors that influence university student in buying decision of Samsung smartphone. This analysis is done by using factors analysis in order to answer the research. This study is conducted on 100 university students who study in STIE Indonesia Pontianak and the sample drawn is done by using purposive sampling. The study concludes that there are 12 factors that significant influence of upon the university student’s buying decision. The 12 factors can divide into 4 groups
Kata kunci: kebudayaan, sosial, pribadi, psikologis
